从“认同文化”到“文化认同” Labubu何以成为全球通用“文化接口”

Core Insights - The Labubu phenomenon represents a new cultural impact pathway where Chinese culture is naturally adopted and disseminated by global youth without the need for translation or self-justification [1][2][3] Group 1: Market Performance - Labubu's auction price reached 1.08 million yuan during the "First Generation Collectible Labubu Art Auction" on June 10 [1] - The brand has gained significant traction globally since 2024, leading to long queues and resale premiums across various markets [1] - By 2025, Labubu is expected to maintain a strong presence on platforms like StockX and in high-end retail channels such as Harrods [1] Group 2: Cultural Significance - Labubu has evolved from a mere toy to a cultural interface, serving as an emotional tool and social expression medium for users [2] - Users actively engage with Labubu by customizing and sharing their creations on social media, integrating it into various life scenarios [2] - The cultural resonance of Labubu stems from its usage and reinterpretation by users rather than traditional cultural labels [2][3] Group 3: Youth Engagement - Labubu aligns with the changing cultural consumption patterns of youth, emphasizing self-expression over mere ownership [3] - The product's appeal lies in its versatility, allowing it to embody various emotional states and identities for Generation Z [3] - Labubu's cultural recognition is achieved through user engagement rather than explicit cultural representation, marking a shift in cross-cultural communication [3] Group 4: Social Media Influence - Social media platforms like TikTok, Xiaohongshu, and Instagram have facilitated Labubu's rapid global dissemination [4] - The low-barrier content creation and high-recognition visual identity of Labubu enhance its adaptability across different platforms [4] - Labubu acts as a medium for cultural exchange rather than a mere object of transmission, fostering a shared language among users [4]