做大做强文旅产业，四川为何突出“全域全业态”？

Core Viewpoint - The Sichuan provincial government emphasizes the need for comprehensive development of the cultural tourism industry, leveraging its rich resources and diverse offerings to enhance the sector's growth and strength [1]. Group 1: Ecological and Cultural Resources - Sichuan boasts a rich variety of ecological and cultural tourism resources, with forest and grassland resources covering 74.7% of the province's area, making it one of the global biodiversity hotspots [2]. - Local governments are encouraged to develop unique tourism brands that highlight their specific cultural and natural attractions, such as the promotion of the "Walking the Ancient Shu Road" event in Guangyuan, which attracted 800,000 visitors over three years [2]. Group 2: Innovative Product Supply - Cities like Ziyang and Yibin are innovating their tourism offerings by creating immersive experiences, such as the digital exhibition center for ancient rock carvings and themed events in bamboo forests [3]. - The trend is shifting from superficial sightseeing to deeper engagement with cultural and aesthetic values, indicating a growing demand for immersive tourism experiences [2][3]. Group 3: Market Expansion and Consumer Trends - The cultural tourism market is expanding into lower-tier cities, indicating a potential surge in demand for tourism services in these areas [4]. - The integration of food and tourism is highlighted, with significant sales figures for local delicacies, showcasing the potential of "Cultural Tourism + Food" initiatives [5]. Group 4: Development Focus Areas - The provincial government has outlined five key areas for the development of the cultural tourism industry, including cultural heritage protection, red tourism enhancement, performance and event industry development, ecological wellness tourism, and deep integration of agriculture and culture [5]. - The upcoming Chengdu World Games is expected to promote "Sports + Cultural Tourism" initiatives across various cities [5]. Group 5: Cross-Industry Integration - The rise of cultural tourism is fostering cross-industry collaborations, with sectors like elder care tourism being identified as a new growth area [6]. - Projects like the Sanxingdui Ecological Tourism Area are being developed to meet diverse tourist demands, combining historical significance with contemporary experiences [6].