文旅经营主体如何培育壮大?做强领飞“头雁” 推动“雁阵”齐飞
Si Chuan Ri Bao·2025-06-18 00:28

Core Insights - The success of cultural products like the dance drama "Only This Green" and the movie "Nezha 2" highlights the presence of Sichuan cultural enterprises, yet the overall situation of Sichuan's cultural tourism enterprises remains "small, scattered, and weak" [1][2] - The Sichuan provincial government emphasizes the importance of cultivating and strengthening cultural tourism enterprises as a key reform area for deepening cultural tourism integration [1] - There is a significant gap between Sichuan's cultural enterprises and leading companies in the industry, with the provincial tourism investment group noting that their asset scale of 30 billion yuan is far behind the thousands of billions of yuan held by top firms [1] Industry Development - The provincial government aims to strengthen key cultural tourism enterprises, which has excited private enterprises in the region [2] - The domain of cultural tourism is expected to see the emergence of high-quality projects that represent Sichuan, enhancing the "Beautiful Tianfu, Comfortable Sichuan" brand [2] - There is a focus on nurturing small and medium-sized cultural tourism enterprises through a private enterprise incubation plan, aiming to create a collaborative industrial ecosystem that includes large, medium, small, and micro enterprises [2]