商场里的“动物乐园”成解压新选择

Core Insights - The "pet economy" is expanding, with new pet experience stores emerging in shopping malls, providing consumers with opportunities to interact with animals for a low cost, enhancing the shopping experience for families and young people [1][2] Industry Overview - The pet consumption market in urban areas is projected to exceed 300 billion yuan in 2024, with a pet population of 124.11 million, reflecting a 2.1% increase from 2023 [1] - In major cities, shopping malls are increasingly incorporating pet-related businesses, with over 40 pet experience stores in some first-tier cities and 10-30 in new first-tier cities [1] Business Model - Pet experience stores charge between 30 to 100 yuan per visit, with discounts available through online group purchases. Some stores offer membership services and additional benefits [4] - These stores also engage in pet sales and provide related products and care services, creating a "experience + retail" business model [4] Market Trends - Current pet-related stores in malls are categorized into traditional pet shops, comprehensive pet zoos, and small exotic pet experience stores. The development of pet experience stores is influenced by factors such as rental costs and brand recognition [4] - There is a potential trend towards establishing comprehensive pet zoos that can cater to both children's entertainment and adult leisure needs [4] Recommendations - Industry experts suggest that while capitalizing on the pet economy, there should be a focus on establishing better animal welfare standards and regulatory mechanisms to ensure sustainable development of the "pet economy" [4]