橘宜集团与百植萃签署收购协议，战略布局科学护肤赛道

Core Insights - The acquisition of Baizicui by Orange Group marks a significant step in the company's strategy to enhance its multi-brand and multi-category beauty matrix [1][2] - Baizicui, founded in 2012, focuses on scientific skincare, particularly for sensitive and problematic skin, under the leadership of renowned dermatologist Professor Li Yuanhong [1] - The acquisition aims to leverage Orange Group's resources and expertise in product development and marketing to strengthen Baizicui's position in the scientific skincare market [2] Company Overview - Orange Group has officially signed an acquisition agreement with Baizicui, a brand specializing in scientific skincare [1] - Baizicui has been dedicated to providing safe and effective skincare solutions for 13 years, emphasizing a "medical research combined" approach [1] - Professor Li Yuanhong will continue as Chief Product Officer post-acquisition, ensuring the brand's commitment to professional and scientific product development [1] Industry Perspective - The scientific skincare sector, particularly the "medical research combined" approach, is viewed as a key growth area, addressing real consumer pain points in skincare [2] - There is an increasing demand for professional scientific skincare solutions, driven by a rising proportion of consumers with sensitive and problematic skin [2] - Orange Group aims to utilize its R&D capabilities to address the skincare concerns of Chinese consumers effectively [2]