九阳股份业绩连跌，空降的总经理不到3年就辞职了

Core Insights - The resignation of the general manager, Guo Lang, is perceived as a response to the company's deteriorating performance, despite the official statement citing "personal reasons" [1][2] - Nine Yang Co., Ltd. has experienced a significant decline in both revenue and net profit since 2021, with revenue dropping from 112.24 billion yuan in 2020 to an estimated 88.49 billion yuan in 2024, and net profit plummeting nearly 90% from 9.4 billion yuan to 1.22 billion yuan [2] Financial Performance - Revenue from the food processing machine series, primarily represented by soybean milk machines, decreased from 4.744 billion yuan in 2020 to 2.94 billion yuan in 2023 [1] - The only product line showing growth, the Western-style electrical appliances series, had a modest growth rate of 2.6% by 2023 [1] - Sales expenses surged to 1.506 billion yuan in 2024, reflecting a year-on-year increase of 13.43%, while the sales expense ratio rose to 17.02% [2] - Research and development (R&D) investment fell to 361 million yuan, a decrease of 7.19% year-on-year, leading to a reduced R&D expense ratio of 4.08% [2] Management Changes - Guo Lang's tenure as general manager lasted less than three years, during which the company's performance did not improve and instead worsened [1] - His resignation marks a new phase in the company's management structure, but merely changing leadership may not be sufficient to reverse the ongoing decline in performance [2]