Workflow
会玩梗懂幽默,百度亿元打造10万数字人主播
Bei Jing Ri Bao Ke Hu Duan·2025-06-18 02:56

Core Insights - Baidu announced the creation of the industry's first digital human, Luo Yonghao, during its AI Day, achieving over 13 million views and a total merchandise transaction volume exceeding 55 million yuan during its debut livestream [1] - The digital human was developed using extensive data from Luo Yonghao and his co-host Zhu Xiaomu, allowing for a highly coordinated and engaging livestream experience that mimics real human interaction [1] - Baidu's e-commerce division introduced two major initiatives: the Dream Butterfly Plan to increase the number of super digital humans and the Star Plan, which will add 100,000 digital humans with a budget of 100 million yuan for consumer subsidies [2] Group 1 - The Luo Yonghao digital human achieved a record-breaking 13 million views and over 55 million yuan in merchandise sales during its first livestream [1] - The technology team utilized vast amounts of data to create a digital human that can interact dynamically, breaking away from the typical "robotic" feel of digital hosts [1] - The dual digital human livestream technology was successfully developed, allowing Luo Yonghao and Zhu Xiaomu to co-host, marking a first in the industry [1] Group 2 - The new generation of digital humans is designed to be highly coordinated in appearance and behavior, capable of thinking, making decisions, and collaborating on specific tasks [2] - Baidu's Dream Butterfly Plan aims to significantly increase the number of super digital humans through traffic support and budget assistance [2] - The Star Plan will invest 100 million yuan in consumer subsidies and operational support to help ordinary individuals and small businesses start digital human livestreaming [2]