Huan Qiu Wang·2025-06-18 03:23Core Insights - Baidu e-commerce announced significant advancements during the AI Day event, including the launch of the industry's first super anchor digital human, Luo Yonghao, and showcased four major technological breakthroughs for intelligent e-commerce development [1][5] Group 1: Digital Human Development - Luo Yonghao's digital human live debut attracted over 13 million viewers, generating a GMV of over 55 million yuan, with some core categories outperforming live broadcasts by real people, indicating strong market potential [3] - The introduction of high-persuasion digital humans marks the entry into the 3.0 era, representing a new milestone in intelligent e-commerce [5] - The new generation of high-persuasion digital humans is designed to be highly coordinated in appearance, voice, and decision-making capabilities, potentially surpassing real human effects in the future [5] Group 2: Technological Innovations - The upgraded Huibo Star platform has achieved four breakthroughs in experience, content, visuals, and effects, making the digital human's sales capabilities comparable to real people [5][7] - The platform features the industry's first dual digital human interactive live broadcast room, enhancing marketing conversion and user experience [7] - The digital human's content creation capabilities have been enhanced by the upgraded Wenxin 4.5T model, allowing for more personalized and engaging interactions during live broadcasts [7][9] Group 3: Strategic Initiatives - Luo Yonghao has been appointed as the Chief Product Experience Officer for Baidu Huibo Star, and his digital human will regularly host live broadcasts, enhancing user engagement [12] - Baidu e-commerce has launched two major initiatives: the Dream Butterfly Plan to increase the number of super anchors and the繁星计划 to introduce 100,000 Huibo Star digital humans, with significant financial support for user engagement [12] - The collaboration between Baidu's AI capabilities and the operational experience of "Jiao Ge Peng You" is expected to provide a practical model for the intelligent transformation of the industry [12]