三丰食业燃动成都餐博会，用午餐肉诠释“肉食顶流”硬实力

Core Viewpoint - Sanfeng Food Industry showcased its innovative "live cooking + interactive streaming" model at the Chengdu Catering Expo, winning the "Emerging Award of Fire Economy" for its premium luncheon meat, highlighting its strong market position as a leading brand in this segment [1][6]. Group 1: Product Presentation - The exhibition booth was transformed into a "popular kitchen," where staff prepared luncheon meat on-site, attracting many visitors who praised the product's texture and flavor [3]. - Sanfeng emphasized the compatibility of its luncheon meat with hot pot dishes by creating a dedicated cooking scene, allowing attendees to experience the product's versatility [4]. Group 2: Brand Engagement and Marketing - The booth featured a visually striking design with a red color scheme and prominent branding, enhancing its visibility at the expo [7]. - The integration of live streaming into the booth allowed for real-time audience engagement, increasing trust and interaction with potential customers [9]. Group 3: Production and Quality Assurance - Sanfeng is set to launch a new smart factory that will enhance production efficiency and product quality through automation and digital management, with an expected 40% increase in capacity and a reduction in defect rates to below 0.05% [10][12]. - The company has also secured product liability insurance from China Pacific Insurance, providing reassurance to distributors and reflecting its commitment to product quality [12]. Group 4: Market Impact - The Chengdu Catering Expo attracted around 60,000 professional buyers, showcasing Sanfeng's strong market presence and the positive reception of its products through live tasting and sales data [12].