山西屯留农商银行助“小连翘”绘出产业振兴“大图景”

Core Viewpoint - Shanxi Tunliu Rural Commercial Bank is actively fulfilling its social responsibility by supporting the local Chinese medicinal herb industry, particularly the forsythia industry, to boost farmers' income and contribute to rural revitalization [1][2]. Group 1: Financial Support and Initiatives - The bank has supported 65 Chinese medicinal herb enterprises with a total loan amount of 32.42 million yuan [1]. - A specific case involves a local entrepreneur, Zhao Zhenguo, who received a 300,000 yuan loan to address a funding gap for his forsythia processing business [2]. - The bank introduced an upgraded loan product, "Jinxiang e-loan," allowing for quick mobile applications and approvals, which helped Zhao secure an additional 200,000 yuan for operational needs [2]. Group 2: Strategic Marketing and Product Development - The bank is leveraging the full value chain of the forsythia industry by offering tailored financial products like "Jinxiang e-loan" and "Huinong loan," designed for different stages of the industry [3]. - A "menu-style" approach is being implemented to provide comprehensive financial support across all aspects of the forsythia industry, from planting to sales [3]. Group 3: Collaboration and Community Engagement - The bank is collaborating with local government departments to support rural revitalization strategies and has signed agreements to enhance agricultural development [4]. - The bank is also implementing "whole village credit" initiatives and deploying "financial village officials" to better understand and meet the financial needs of local agricultural projects [4].