China Cycle Releases 2025 International Bicycle Exhibition Analysis Report

Exhibition Overview - The 33rd China International Bicycle Fair (CHINA CYCLE 2025) was held from May 5 to 8, 2025, in Shanghai, with a total exhibition area of 160,000 m², featuring 13 exhibition halls and outdoor test ride areas [3] - The exhibition demonstrated steady growth in both the number of exhibitors and visitors, reflecting resilience amid a challenging global economic recovery [3] Participating Countries and Regions - A total of 1,582 exhibitors participated, with 7,870 booths, including 118 overseas exhibitors from 25 countries and regions, highlighting the increasing global visibility of the event [4] - The participation of international brands presents new opportunities and challenges for China's two-wheel industry [4] Visitor Data - The total number of visitors reached 156,350, comprising 139,818 Chinese visitors and 16,532 overseas visitors, with a total of 208,926 entrance counts from 144 countries and regions [5] Overseas Visitors - The distribution of overseas visitors included 47.94% from Asia, 28.09% from Europe, 17.44% from America, 3.51% from Africa, and 3.02% from Oceania [8] Top Overseas Visitor Countries - The top countries of overseas visitors included South Korea (8.12%), Russia (7.30%), and Japan (7.22%), indicating strong interest from these markets [10] Business Nature of Visitors - The business nature of visitors was diverse, with 26.49% from trade/import and export corporations, 22.03% from manufacturers, and 21.75% from distributors/bicycle shops [11] Visitor Purchasing Interests - The purchasing interests of visitors were primarily in complete bikes (52.19%), followed by frames, forks & parts (35.17%), and tires, rims & parts (28.25%) [13] Influence on Purchasing Decisions - The analysis showed that 37.76% of visitors held professional positions, while 36.26% were decision-makers, indicating a significant level of influence on purchasing decisions [17] Exhibits Categories - The exhibit categories included complete bikes (18.20%), e-bikes and their components (15.49%), and outdoor & cycling products (15.11%), showcasing a wide range of offerings [20]