Di Yi Cai Jing·2025-06-18 06:24Core Viewpoint - The company emphasizes the importance of brand development and profit distribution within the supply chain, advocating that two-thirds of profits should go to brand owners to enhance product quality and economic growth [1][2]. Group 1: Business Strategy - The company is expanding into new sectors such as food delivery and travel, reflecting a strategic diversification approach [1]. - The "Three Mao Five Theory" suggests that retailers should only retain one-third of the profits, while two-thirds should be allocated to brand owners to foster brand growth and quality improvement [1]. Group 2: Financial Performance - The company reported a total transaction volume of over 4 trillion yuan on third-party platforms, with a net income of 1,158.8 billion yuan and a net profit of over 40 billion yuan [2]. - Employee compensation is a priority, with total wages amounting to 116.1 billion yuan and social insurance contributions of 18 billion yuan, highlighting a commitment to employee welfare [2]. Group 3: Employee Relations - The company has increased employee salaries seven times over a year and a half, with the lowest cash income increasing by 50% and higher-level employees seeing their income double [2]. - The company aims to avoid employee exploitation while maintaining a competitive spirit within the industry, focusing on sustainable profit generation rather than prioritizing profit maximization [2].