SZAP(SZ:000061) Nan Fang Nong Cun Bao·2025-06-18 06:34Core Viewpoint - The successful transformation of Lianzhou Crystal Pear and Lianzhou Choy Sum into geographical indication protected products marks a significant step in enhancing the brand value and market competitiveness of these local agricultural products [4][22]. Group 1: Product Recognition and History - Lianzhou Crystal Pear and Lianzhou Choy Sum have been well-loved by consumers and are recognized for their unique qualities [3][4]. - Lianzhou Crystal Pear has a long cultivation history, known for its large size, thin skin, and sweet taste, with a planting area of 65,000 acres and an annual output exceeding 70,000 tons, generating a value of 1.2 billion yuan [8][10]. - Lianzhou Choy Sum, grown in unique climatic and soil conditions, has a planting area of 150,000 acres and a comprehensive output value of 1.8 billion yuan, making it one of the key agricultural industries in Qingyuan City [13][15]. Group 2: Transformation Process - The approval for the transformation into geographical indication protected products is a recognition of the quality of Lianzhou's specialty agricultural products [4][22]. - The local market supervision bureau collaborated with various departments to collect and organize application materials, enhance production standards, and improve quality control systems [17][18]. Group 3: Implications for Agriculture - The transformation will lead to stricter quality supervision and stronger intellectual property protection, effectively preventing counterfeit products and safeguarding consumer rights and brand reputation [23][24]. - This development is expected to enhance product added value, promote the market expansion of Lianzhou Crystal Pear and Lianzhou Choy Sum, and drive the standardization, scaling, and branding of Lianzhou's specialty agricultural industry [26][28].