共赴海博之约 续写茶香新篇——北京演播室与三家茶企开启战略合作

Core Viewpoint - The strategic cooperation between Fujian Broadcasting and Film Group's Beijing studio and three tea companies aims to enhance the global dissemination of Fujian tea culture and expand the market for Fujian tea brands through media empowerment [1] Group 1: Strategic Cooperation - The cooperation involves three tea companies: Rishun Tea, Zheng Fuxin, and Chunlun, each with unique characteristics and heritage in tea production [1] - Rishun Tea has a 300-year history of Tieguanyin production, emphasizing craftsmanship in every process [1] - Zheng Fuxin, a century-old brand, showcases intangible cultural heritage tea-making techniques [1] - Chunlun Group is renowned for its jasmine tea, highlighting the unique charm of Fujian tea culture [1] Group 2: Media Empowerment - The Beijing studio will utilize "Haibo TV" as a platform to create communication channels between tea companies and consumers, promoting Fujian tea globally [1] - The event featured tea art performances and promotional videos from each tea company, illustrating their brand characteristics [2] - The collaboration is seen as a critical starting point for promoting Fujian tea and aims to build an ecosystem of "tea culture dissemination + industry empowerment" [2]