“苏超”出圈，消费狂欢

Core Insights - The Jiangsu Province Urban Football League ("Su Super") has rapidly gained popularity since its launch on May 10, 2025, evolving into a significant "sports + cultural tourism" phenomenon that promotes economic development across the region [1][4] Economic Impact - Over 180,000 fans attended the first three rounds of matches, with a notable 14.6% increase in tourism spending during the Dragon Boat Festival weekend, totaling 4.693 billion yuan in consumption [2] - The league has driven a 48.3% increase in external tourist numbers in host cities compared to the previous weekend, with a 15.2% rise in tourism spending [2][7] - The "Su Super" league has created a consumption loop, with a 48% increase in sales and a 43% rise in foot traffic in monitored commercial areas during match weekends [7][9] Sponsorship and Commercial Growth - The number of sponsors for "Su Super" has surged from 6 to 20 within a month, including major brands like JD.com and Yili, reflecting the league's commercial appeal [9] - The price for official sponsorship seats has increased to 3 million yuan, indicating strong market interest and potential economic benefits exceeding 300 million yuan for the season [10] Cultural and Community Engagement - The league has successfully integrated local culture and community engagement, with initiatives like free entry during the Dragon Boat Festival leading to a 25% increase in local consumption [3][8] - The use of local memes and cultural references has enhanced the league's visibility and engagement, with significant online viewership for related content [3] Infrastructure and Support - Jiangsu's strong football foundation, with five professional clubs and a supportive economic environment, has facilitated the league's success [4][5] - The provincial government has recognized the league as a key component of its cultural and tourism strategy, planning over 1,800 related activities during the season [7]