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提升入境游发展水平 让更多“头回客”变“回头客”
Si Chuan Ri Bao·2025-06-18 08:30

Group 1 - The core viewpoint is that Sichuan's inbound tourism is experiencing rapid growth, with over 2 million inbound tourists expected in 2024, representing a year-on-year increase of 170% [1] - The Sichuan Tourism Investment Group plans to enhance inbound tourism by focusing on product supply, service quality, and external promotion [2] - High-quality products are essential for attracting inbound tourists, as demonstrated by the popularity of the "Panda Special Train" which has a ticket price exceeding 50,000 yuan, with nearly 60% of passengers being international tourists [2] Group 2 - To convert the increase in inbound tourist numbers into consumption growth, three strategies are proposed: increasing the number of tax refund stores, expanding product categories, and enhancing services for tourists [2] - Chengdu is implementing payment facilitation measures, including the installation of foreign card POS machines in over 7,000 stores [3] - Sichuan Tourism College plans to expand small language programs to address the demand for multilingual tour guides, enhancing communication for inbound tourists [3]