“专业老人鞋”还是摔了，足力健鞋业欠税余额达1592万余元

Core Viewpoint - The company "足力健鞋业" is facing significant operational difficulties, highlighted by its tax debts and declining market reputation due to quality issues and increased competition in the elderly footwear market [2][10][15]. Tax Debts - According to the tax announcement from the State Taxation Administration, "足力健鞋业" has a total tax debt of 15,923,485.49 yuan, which includes various taxes such as value-added tax (13,836,479.18 yuan), urban maintenance and construction tax (79,343.46 yuan), corporate income tax (15,468.59 yuan), property tax (824,370.47 yuan), stamp tax (23,426.40 yuan), and urban land use tax (1,144,397.39 yuan) [4][8][9]. Market Performance - "足力健" experienced a dramatic increase in revenue from 60 million yuan in 2017 to 1.8 billion yuan in 2018, and further to 4 billion yuan in 2019, with approximately 5,000 stores nationwide [10]. - Despite the initial success, the brand has faced criticism for prioritizing marketing over product quality, leading to several quality control issues and negative consumer feedback [10][11]. Consumer Sentiment - There has been a rise in consumer complaints regarding the quality of "足力健" products, with reports of shoes having issues such as sole separation and poor design comfort [11]. - The brand's marketing strategy has not effectively retained consumer trust, as evidenced by increasing negative reviews on social media platforms [11]. Competitive Landscape - The elderly footwear market is becoming increasingly competitive, with brands like Nike and Skechers entering the space, offering products tailored for older consumers, which poses a threat to "足力健" [15]. - In response to market pressures, "足力健" is attempting to innovate by launching new products aimed at younger demographics, such as the "玫瑰妈妈鞋" [19].