Huan Qiu Shi Bao·2025-06-18 08:49Core Insights - The 22nd World Brand Conference held on June 18 in Beijing revealed the 2025 "China's 500 Most Valuable Brands" report, with State Grid ranking first at a brand value of 715.26 billion RMB [1][4] - The total value of the top 500 brands reached 42.03 trillion RMB, an increase of 3.46 trillion RMB or 8.97% from the previous year, indicating a slowdown in growth [4][5] - The report highlights the importance of brand value as an intangible asset that significantly influences market value, especially for Chinese listed companies [4][18] Brand Rankings - The top five brands are: 1. State Grid - 7152.58 billion RMB 2. China Petroleum - 6056.26 billion RMB 3. Haier - 5735.17 billion RMB 4. Industrial and Commercial Bank of China - 5717.82 billion RMB 5. China Resources - 5325.36 billion RMB [2][4] - A total of 135 brands exceeded 100 billion RMB in value, an increase of 27 from the previous year, showcasing the prosperity of the Chinese brand economy [4] Historical Context - The entry threshold for the top 500 brands has risen from 5 million RMB in 2004 to 42.91 billion RMB in 2025, with the average brand value increasing from 49.43 million RMB to 840.53 million RMB over the same period [4][5] - The report has been published for 22 consecutive years, reflecting the rapid growth and increasing global influence of Chinese brands [4][18] Regional Distribution - Beijing leads with 92 brands, followed by Guangdong with 81, and both Shanghai and Shandong with 40 each [6] - The distribution indicates that strong profitability and central enterprise headquarters are concentrated in Beijing [4][6] Industry Representation - The report includes brands from 24 industries, with the food and beverage sector having the highest representation at 77 brands, accounting for 15.40% of the total [7] - Other notable sectors include light industry, building materials, and communication electronics [7] AI and Brand Strategy - The conference emphasized the role of artificial intelligence in enhancing brand strategy and digital supply chain management, with experts discussing its potential to improve customer experience and brand loyalty [9][10] - AI is seen as a key driver for sustainable development and operational efficiency, potentially reducing energy demand by over 4% annually by 2030 [10] Brand Value Distribution - In 2025, 17 brands are valued over 400 billion RMB, while 85 brands fall within the 1000 to 2000 billion RMB range, reflecting a diverse distribution of brand values [15] - The report indicates a slight decrease in the number of brands valued over 400 billion RMB compared to the previous year [15] Conclusion - The findings from the World Brand Conference highlight the growing significance of brand value in the Chinese economy, the impact of AI on brand strategies, and the evolving landscape of brand competition across various industries [1][4][9]