Nan Fang Du Shi Bao·2025-06-18 09:30Core Insights - The collaboration between Meituan and Guangdong agricultural enterprises aims to enhance the trade and circulation of Guangdong lychee, leveraging Meituan's instant retail model to facilitate agricultural exports and improve local farmers' income [1][4]. Group 1: Partnership and Collaboration - Meituan signed cooperation agreements with Guangdong Zhongli Agricultural Group and local cooperatives to establish direct sourcing for lychee [1]. - The partnership focuses on developing a full-process freshness preservation system to address the challenges of lychee's short shelf life and quality degradation [2][3]. - Meituan's platform has seen a 179% increase in user searches for "lychee" compared to the same period last year, indicating growing consumer interest [2]. Group 2: Technological Advancements - The collaboration includes research on new lychee varieties to extend the harvest season and improve quality [2]. - Guangdong Zhongli Agricultural Group is recognized for its high standards in fruit quality and freshness technology, which will be utilized in the partnership [2]. Group 3: Market Expansion and Consumer Reach - Meituan aims to create a nationwide sales network for lychee, utilizing its logistics capabilities to ensure rapid delivery to consumers [4][5]. - The company plans to invest significant resources in marketing campaigns to boost lychee consumption and meet the increasing demand for fresh produce [5]. - The partnership is expected to provide economic security for nearly 10,000 fruit farmers associated with Guangdong Zhongli Agricultural Group [5].