“618”大促白酒破价跌至近年来新低，酒商担忧下半年市场前景

Group 1 - The "618" promotional event has intensified price competition in the liquor market, leading to significant price drops for several well-known brands [2][6] - Some premium liquor prices have fallen to their lowest levels in recent years, with notable examples including a core product's price dropping from 859 yuan to between 780 and 799 yuan per bottle [2][6] - The aggressive pricing strategies during the "618" event have disrupted the traditional offline market, causing concerns among liquor merchants about the impact on the upcoming peak sales season [2][7] Group 2 - Many liquor merchants express worries about the second half of the year, which includes important sales periods such as Mid-Autumn Festival and National Day, due to the ongoing price war and recent market trends [7][8] - A report from the China Alcoholic Drinks Association indicates a sharp decline in demand for banquet and gift-giving consumption, with 58.1% of surveyed companies reporting increased channel inventory pressure [7] - There is a notable divergence in business strategies among stakeholders, with 66.7% of liquor producers focusing on expanding scale, while 81.3% of distributors and 80% of retailers prioritize maintaining cash flow [8]