Zhong Guo Jin Rong Xin Xi Wang·2025-06-18 10:35Core Insights - The 2025 JD618 event emphasizes "good quality at low prices," enhancing user experience through significant discounts, quality assurance, premium services, engaging activities, and extensive coverage, driving growth for Chinese brands and revitalizing lower-tier markets [1][2][3] Group 1: Consumer Trends - AI-related products and domestic brands gained significant attention, with over 70% of the top 100 brands being Chinese, and searches for "AI elements" and "intangible cultural heritage elements" increasing by over 120% and 270% respectively [1][2] - Orders from rural areas surged by over 130%, with user numbers increasing by over 140%, highlighting the consumption power in lower-tier markets [1][2] - Instant retail saw explosive growth, with JD's daily order volume exceeding 25 million and over 1.5 million quality dining establishments joining the platform [2][3] Group 2: Subsidy and Sales Growth - JD618 featured unprecedented subsidy efforts, allowing consumers to receive over 6,180 yuan in daily subsidies, leading to significant sales increases across various categories, including mobile communications (88%), home appliances (161%), and food products (138%) [3][4] - The agricultural sector benefited from a 100 billion yuan subsidy project, resulting in a sales increase for 26,000 agricultural products [3][4] Group 3: New Product Launches - The event showcased a variety of new and popular products, with sales of Huawei's Harmony folding screen laptop selling out on the first day and Switch2 delivering to users nationwide on launch day [4][5] - Sales of new smartwatches increased by 301%, and over 3,000 home appliance brands saw sales growth exceeding 100% [4][5] Group 4: Logistics and Service Innovations - JD's logistics saw a 300% increase in "delivery and installation" orders, supported by over 100,000 professional delivery and installation engineers [5][6] - The logistics system improved delivery efficiency, achieving 211-hour delivery and next-day delivery coverage in more cities [6][7] Group 5: AI and Technology Integration - The application of AI technology significantly enhanced the JD618 experience, with a 130% increase in the use of large models and over 100,000 merchants utilizing AI services [7][8] - Innovative 3D content products were introduced, enhancing customer interaction and engagement during the shopping experience [7][8]