Zhong Guo Qing Nian Bao·2025-06-18 10:55Core Insights - The 27th Shanghai International Film Festival forum highlighted the challenges facing the Chinese film industry, emphasizing the need for a reduction in film production to align with market demand [1][3] - Industry leaders called for a shift towards producing fewer but higher-quality films, with a target of 500 to 600 films annually, down from over 1,000 [3][5] - The forum underscored the importance of diversifying revenue streams beyond box office sales, advocating for increased focus on IP development and derivative products [4][5] Industry Challenges - The average attendance rate for the 80,000 screens in China has dropped to 5.7%, significantly below the healthy range of 12% to 15%, indicating a pressing need for industry reform [3] - The current production model has led to a content drought, with a notable gap in emerging talent and a disconnect between educational institutions and market needs [5] Proposed Solutions - Industry leaders suggested reducing reliance on box office revenue and enhancing the income from derivative products, with examples like the merchandise sales from "Ne Zha" reaching hundreds of billions [4] - Initiatives such as the "Jumping Curtain Plan" by Wanda Film aim to bridge the gap between young directors and audience expectations, while Shanghai's "Starting Line Plan" focuses on supporting first-time filmmakers [5]