Tokyo Lifestyle Co., Ltd. to Open a New Directly-Operated Store in Ho Chi Minh City, Vietnam

Company Overview - Tokyo Lifestyle Co., Ltd. is a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, and other products across multiple regions including Hong Kong, Japan, North America, Thailand, and the United Kingdom [4] Expansion Plans - The company plans to open a new directly-operated store in Ho Chi Minh City, Vietnam, in July 2025, marking its entry into the Vietnamese market [1][3] - The store will be located at 374 Nguyen Thi Minh Khai Street, which is expected to benefit from high foot traffic and strong brand visibility [2] Market Strategy - The company aims to appeal to the younger generation of Vietnamese consumers and establish a strong brand image in Vietnam, leveraging its product offerings rooted in Japanese lifestyle and culture [3] - The strategic expansion in Southeast Asia is anticipated to inject fresh growth momentum into the company's global operations [3]