QuestMobile发布《2025男性消费市场洞察报告》

Group 1 - The core viewpoint of the report is that the male consumer market is expanding, with a significant increase in online engagement and spending habits among different age groups [1][2] - As of April this year, the total number of male users online has surpassed 634 million, with an average monthly usage time of 168 hours, reflecting a year-on-year increase of 6.9% [1] - Mobile video and social platforms account for over 60% of male users' online usage time, with video platform usage showing particularly notable growth [1] Group 2 - Males under 30 are identified as heavy gamers and outdoor enthusiasts, willing to pay for specialized equipment, with over 50% of this demographic engaging with specific games like "Teamfight Tactics" and "Crossfire: Gunfight King" [1] - The 31 to 45 age group is characterized as the core of the new middle class, showing a preference for smart technology and quality consumption, often balancing family needs [2] - Males aged 46 and above demonstrate a strong preference for card games and news content, increasingly becoming a key demographic for short drama content consumption [2]