Group 1 - The "6.18" shopping festival this year faced challenges due to the early promotion period and the suspension of national subsidies in some regions, leading to a weaker sales push [4][5] - In the first three weeks of the "6.18" promotion (from May 12 to June 1), the online sales of color TVs in China reached 937,000 units, a year-on-year increase of 32.1%, with sales revenue of 3.49 billion yuan, up 34.2% [5] - Many companies did not increase promotional efforts as in previous years, with some reporting average sales performance during the "6.18" event [5][6] Group 2 - In regions where national subsidies were still available, retailers continued to push sales aggressively, competing closely with online platforms [6] - JD.com reported that during the first half of the "6.18" event, it captured 69% of the sales in digital products among major e-commerce platforms, with significant growth in major appliance categories [6] - The government has allocated 3 trillion yuan in special bonds to support the "old-for-new" consumption policy, with 1.62 trillion yuan already distributed to localities [7]
今年“6.18”开头热、收尾冷，部分家电商家冲刺期躺平
Di Yi Cai Jing·2025-06-18 11:55