Zheng Quan Ri Bao Wang·2025-06-18 12:12Group 1 - The core viewpoint of the news is that JD.com has launched innovative 3D content products during the "618" shopping festival, marking the beginning of the "3D information flow era" in the industry, enhancing user experience and providing new growth opportunities for brands [1][2] - JD.com introduced "JD Liying - Naked Eye 3D Advertising," "Liying - Beautiful Home" 3D smart home matching tool, and "Liying - 3D Live Streaming," allowing consumers to view products in a 360-degree three-dimensional visual effect without the need for glasses or additional devices [1] - The interactive rate in JD's 3D live streaming rooms increased by over 20%, and the average user stay duration improved by over 50%, significantly surpassing traditional live streaming metrics [1] Group 2 - JD.com's XR innovation team's core competitiveness lies in its industry-leading 3D engine technology, which is optimized for e-commerce scenarios, enabling high-quality rendering of various materials and real-time lighting and shadow effects [2] - To support small and medium-sized brands, JD.com plans to launch the "Liying-Mini" lightweight solution, which will automate the generation of 3D content, significantly reducing production costs and enabling scalable, efficient 3D advertising [2] - The XR innovation team emphasizes that 3D technology provides more realistic visual presentations and immersive interactive experiences, helping brands connect more deeply with consumers, positioning "3D information flow" as an important medium for the next generation of content [2]