TNL Mediagene Launches Business Insider Taiwan, Tapping Into Market of Over 1 Billion Mandarin Speakers Globally

Core Insights - The launch of Business Insider Taiwan aims to fill a gap in the Mandarin language media landscape, providing insightful journalism on tech, business, lifestyle, and innovation targeted at Asian Millennial and Gen Z audiences [5][6][7] - The Company has a successful partnership with Business Insider, driving significant engagement with approximately 6.7 million average monthly unique users and 23 million average monthly views across its media properties [2][3] - The Business Insider related media properties contributed approximately $13.7 million to FY2024 consolidated revenue, growing at a rate of 41% and comprising about 28% of the total consolidated revenue [2][3] Company Strategy - The Company is expanding its multilingualization strategy to target the lucrative global Mandarin language market, leveraging cultural similarities with Japanese readers [3][4] - Business Insider Taiwan will serve as a platform to engage Mandarin-speaking audiences, supported by local market editorial expertise to enhance content relevance [3][5] - The first publication is scheduled for September, with plans to introduce additional content formats and services to set a new standard for business media in the region [7] Financial Performance - The Company achieved FY2024 consolidated revenue of $48.5 million, with a gross profit of $17.7 million and near break-even Adjusted EBITDA [5][6] - The diverse content portfolio drives over 45 million monthly unique users and 189 million monthly digital footprints, attracting significant advertising spend from over 850 clients [5][6]