Prenetics Becomes First Healthcare Company to Execute Aggressive Bitcoin Treasury Strategy, Secures $20M in BTC, Appoints Former OKEx COO to Board

Core Insights - Prenetics Global Limited has become the first healthcare company to establish a Bitcoin treasury, completing a $20 million purchase of 187.42 BTC at an average price of $106,712 per Bitcoin [2][17] - The company aims to significantly increase its Bitcoin holdings and become one of the largest corporate Bitcoin holders in the healthcare sector, inspired by strategies from MicroStrategy and Metaplanet [1][3][8] - Prenetics has appointed Andy Cheung, former COO of OKEx, to its Board of Directors to provide strategic oversight for its Bitcoin treasury initiative [3][5] Financial Strategy - Prenetics has a strengthened balance sheet with over $117 million in total liquidity, including approximately $66 million in cash reserves and a debt-free balance sheet [15] - The Board has approved a majority allocation of its balance sheet to Bitcoin, demonstrating a strong commitment to digital asset adoption [9] - The company is actively discussing partnerships with leading financial institutions to develop a long-term Bitcoin acquisition plan [10] Operational Integration - Prenetics plans to accept cryptocurrency payments across its direct-to-consumer platforms, creating a seamless Bitcoin ecosystem from treasury to operations [11] - The company is implementing sophisticated alpha-generating strategies to maximize returns on its Bitcoin holdings, including yield generation and strategic lending [10] Business Growth - Prenetics has increased its full-year 2025 revenue guidance to $80-100 million, indicating confidence in its core business trajectory [12] - The company has achieved significant growth with over 55,000 customers and a 91% subscription rate across its health brands [14] Leadership and Expertise - The strategic appointment of industry leaders like Andy Cheung and Tracy Hoyos Lopez enhances Prenetics' credibility and operational guidance in the crypto space [5][13] - The company is leveraging the expertise of its advisory team to navigate the complexities of corporate Bitcoin adoption and to architect the future intersection of healthcare and digital assets [7][8]