Xin Lang Ke Ji·2025-06-18 13:39Group 1 - JD's XR innovation team launched several 3D content products during the 618 shopping festival, including "JD Liying - Naked Eye 3D Advertising," "Liying - Beautiful Home," and "Liying - 3D Live Streaming," marking the beginning of the "3D Information Flow Era" [2][3] - The "Naked Eye 3D Advertising" allows users to view products in 360-degree 3D without glasses, enhancing the shopping experience across various categories such as electronics, beauty, and groceries [2] - Brands like SK-II and Huawei reported significant improvements in engagement and conversion rates after utilizing 3D advertising, with SK-II's click-through rate increasing by 60% and Huawei's earphones seeing a 37% boost in sales conversion [2] Group 2 - The "Liying - Beautiful Home" solution enables users to virtually arrange furniture and appliances, providing a realistic sense of how items will look in their homes, and will integrate with JD's 101home platform for online and offline experiences [3] - JD introduced 3D live streaming, allowing merchants to showcase products interactively, with partnerships for specialized 3D live events in gaming and kitchen categories [3] - JD's self-developed engine for 3D tools is optimized for e-commerce, capable of rendering high-quality visuals and real-time lighting effects, with plans to enhance rendering technology further [3][4] Group 3 - The XR innovation team emphasized that 3D technology offers more realistic visual presentations and immersive interactions, helping brands connect deeply with consumers, positioning "3D Information Flow" as a key content form for the future [4]