中式零食破局需打破三重壁垒

Core Insights - The Chinese snack industry is undergoing a critical transformation from following market trends to defining them, driven by health demands, new channels, and globalization [1][2][3] Group 1: Health and Innovation - The first step to breaking through is to challenge the stereotype of Chinese snacks being "high in oil and fat" by focusing on health and flavor innovation [1] - The explosive growth of products like "konjac" snacks demonstrates that "healthy ingredients + Chinese seasoning" can create new category value [1] - Companies like Jinzai Foods are customizing spice levels for different regions, indicating a shift from "ingredient thinking" to "solution thinking" [1] Group 2: Channel Transformation - The core of breaking through lies in capturing the migration patterns of consumer scenarios, as seen in Salted Fish's channel transformation [2] - Salted Fish's direct supermarket channel share plummeted from 53.57% to 3.55%, replaced by snack wholesale and e-commerce, showcasing a deep insight into "people, goods, and venues" [2] - The channel transformation is driving upstream upgrades in the supply chain, with companies like Spicy Prince investing 300 million yuan to build GMP-standard production facilities [2] Group 3: Globalization Strategy - The ultimate goal of breaking through is to solve the challenges of cross-cultural taste adaptation and truly open international markets [3] - Leading companies like Salted Fish and Jinzai Foods are establishing overseas production bases to control raw material costs through a model of "initial processing abroad + fine processing domestically" [3] - The challenge lies in balancing "taste localization" with "cultural authenticity," creating a "new global flavor" that combines Chinese ingredients with local tastes [3]