Reddit Expands Ad Platform With New Suite: Can the Launch Pay Off?

Key Takeaways RDDT launches Community Intelligence to analyze real-time subreddit conversations. Q1 ad revenue rose 61% YoY to $358.6M, led by performance campaign growth. Weekly Active Unique's grew 31% YoY to 401M, driving stronger ad traction.Reddit (RDDT) continues to scale its advertising business by turning real-time community engagement into a source of strategic insights for brands. As advertisers seek platforms that combine scale with authenticity, Reddit’s community-led model is gaining momentum ...