实探深圳跨境电商展：稳住基本盘 全力寻新机

Core Insights - The cross-border e-commerce industry is experiencing significant uncertainty due to fluctuating tariffs, prompting companies to seek stability and explore new markets [1][2][3] - The recent cross-border e-commerce festival in Shenzhen highlighted a shift from aggressive growth to a more cautious approach among industry players [1][2] Market Stability - Shenzhen, as a hub for cross-border e-commerce, continues to support a large number of practitioners despite recent challenges [2] - Companies are focusing on maintaining their presence in the U.S. market, which accounts for over 30% of some businesses' revenue, while also preparing for potential policy changes [2][3] New Market Expansion - Cross-border e-commerce sellers are increasingly looking to expand into new markets such as the Middle East and Europe to mitigate risks associated with the U.S. market [3][4] - TikTok Shop's entry into the Mexican market has shown promising results, with a significant user base and daily order volumes reaching thousands [4][5] Technological Advancements - The logistics sector is adapting to support cross-border e-commerce, with companies like JD International Logistics collaborating with platforms like Temu and TikTok to enhance their overseas operations [5][6] - AI tools are being integrated into various aspects of cross-border e-commerce, from product design to advertising, significantly improving efficiency and market adaptability [6]