发挥电商优势助外贸企业“内销突围”

Core Viewpoint - The complex external environment has significantly impacted China's foreign trade enterprises, prompting major e-commerce platforms to implement various measures to support these enterprises in expanding into the domestic market, achieving notable results [1]. Group 1: Product Perspective - Domestic sales products differ from foreign trade products in design concepts, functionality, packaging, and quality standards, posing challenges for foreign trade enterprises transitioning to domestic markets [1]. - E-commerce platforms leverage big data analysis and intelligent algorithms to assist foreign trade enterprises in accurately assessing market potential, competitive landscape, and expected profit margins, providing personalized product selection support [1]. - By adopting differentiated development strategies and utilizing new technologies like big data and AI, e-commerce platforms can help foreign trade enterprises restructure their supply chains towards digitalization and flexibility [1]. Group 2: Sales Model - The sales model for domestic markets differs from that of foreign trade, with domestic orders being frequent but smaller in volume, requiring foreign trade enterprises to adapt quickly to these changes [2]. - E-commerce platforms can enhance information sharing and collaboration across the supply chain, improving overall transparency and responsiveness, thus aiding foreign trade enterprises in achieving flexible manufacturing and intelligent logistics management [2]. - There is a need to integrate cross-border trade management experience with digital technologies to create unique competitive advantages in the domestic market [2]. Group 3: Service System - The operational service systems for domestic and foreign trade businesses differ significantly, with domestic operations focusing on rapid response and personalized service [3]. - E-commerce platforms can provide comprehensive digital services, including store setup, SEO, and intelligent customer service, to help foreign trade enterprises meet domestic market demands [3]. - There is a necessity for tailored training to cultivate e-commerce operational talents for foreign trade enterprises [3]. Group 4: Consumer Behavior - Domestic consumers exhibit different shopping habits and channels compared to international consumers, with e-commerce, live streaming, and short videos becoming crucial marketing channels [4]. - E-commerce platforms can offer precise market segmentation and customer profiling to help foreign trade enterprises effectively reach target audiences through diverse marketing strategies [4]. - To address the lack of brand awareness among foreign trade enterprises, e-commerce platforms should assist in building differentiated brand images through various promotional methods [4].