杭州网红品牌欢牛蛋糕倒闭，影视飓风数万元储值金难退

Core Viewpoint - The local bakery brand HuanNiu Cake House in Hangzhou announced its impending closure after 12 years of operation, attributing the decision to rising costs, intense market competition, and internal management failures [1] Group 1: Company Background and Operations - HuanNiu Cake House was founded in 2013 in Hangzhou by Deng Zhouhong, who initially operated a private cake shop [3] - The company received nearly $10 million in Series A funding from Shunwei Capital in 2022, which facilitated its expansion [3] - The number of new stores opened from 2021 to 2024 was 12, 15, 31, and 9 respectively, while the number of closures during the same period was 1, 1, 7, and 17 [3] - In 2023, HuanNiu Cake House had a peak of 67 stores, but projections for 2024 indicated that closures would outnumber openings [3] Group 2: Financial and Legal Issues - Prior to the announcement of closure, HuanNiu (Hangzhou) Catering Management Co., the parent company, was listed as a defendant in a court case with an execution amount of 1.1142 million yuan [2] - The company and its legal representative were restricted from high consumption due to failure to fulfill financial obligations [2] - HuanNiu Cake House claimed that these issues were related to early business debts and did not indicate bankruptcy [2] Group 3: Consumer Impact - The closure announcement directly affected consumers holding prepaid cards, with amounts ranging from tens to thousands of yuan [4] - Many consumers reported that several stores had closed and shared their experiences on social media [4] - A notable consumer, a video production company, reported losses amounting to several tens of thousands of yuan due to unredeemed prepaid cards [5] - The Hangzhou market supervision bureau has received consumer complaints and is currently following up on refund issues related to prepaid consumption [5]