Mei Ri Jing Ji Xin Wen·2025-06-18 23:18Group 1 - NetEase's game "Non-Human Academy" will stop new content development and close certain servers starting August 18, 2025, reflecting a strategic adjustment in game operations [1] - Players from closed servers will be directed to a designated server or encouraged to transition to other NetEase games, indicating a potential shift in player retention strategies [1] - This move highlights the intense competition in the gaming industry and the importance of product lifecycle management [1] Group 2 - The Chinese AAA single-player game "Black Myth: Wukong" has launched its first discount promotion, offering an 20% discount across multiple platforms, which may enhance market visibility [2] - The promotional pricing reduces the standard edition from 268 yuan to 214.4 yuan and the deluxe edition from 328 yuan to 262.4 yuan, indicating a unified marketing strategy across platforms [2] - This discount initiative could lead to increased discussions within the gaming sector and prompt investors to reassess marketing strategies of related gaming companies [2] Group 3 - Bungie's new shooter game "Lost Starship: Marathon" has been delayed for release, as the development team requires more time for optimization and testing [3] - The studio emphasizes the need to deliver a high-quality product that meets player expectations, reflecting a commitment to quality over speed [3] - This trend of high-quality development may become a norm in the gaming industry, potentially increasing competitive pressure among developers [3]