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自印“杭州群体西湖龙井茶”? 其实并未获得“西湖龙井”商标授权
Mei Ri Shang Bao·2025-06-18 23:36

Core Viewpoint - A company in Hangzhou was penalized for misleading consumers by labeling tea products as "West Lake Longjing" without proper authorization, violating trademark laws and regulations [1][2][3] Group 1: Legal Violations - The company displayed and sold tea products with the label "Hangzhou Group West Lake Longjing Tea" without obtaining the geographical indication trademark authorization, violating Article 57 of the Trademark Law of the People's Republic of China [2] - The use of "West Lake Longjing" in product names and descriptions aimed at attracting customers constituted a violation of Article 4 of the Advertising Law, misleading consumers [2] Group 2: Regulatory Actions - The company was fined 14,540 yuan for its illegal activities, as per Article 60, Clause 2 of the Trademark Law and Article 55, Clause 1 of the Advertising Law [2] - The enforcement actions taken by the market supervision bureau highlight the increasing efforts to protect intellectual property rights and maintain market integrity [3] Group 3: Market Impact - The rise in consumer trust regarding registered trademarks is attributed to increased awareness and enforcement against trademark infringement, which is essential for protecting consumer rights and the reputation of legitimate brands like "West Lake Longjing" [3] - Misleading labeling practices not only harm consumers but also negatively impact the brand image of "West Lake Longjing," emphasizing the need for strict enforcement against such violations [3]