喊响擦亮“锦绣天府·安逸四川”品牌——一论深入学习贯彻省委十二届七次全会精神

Core Viewpoint - The establishment of the "Jin Xiu Tian Fu · An Yi Si Chuan" cultural tourism brand is crucial for enhancing Sichuan's competitiveness, attractiveness, and reputation in the cultural tourism sector [1][2]. Group 1: Brand Significance - A strong cultural tourism brand serves as a "golden business card" to attract tourists, emphasizing the need for Sichuan to create a globally recognized tourism destination [3]. - The brand reflects Sichuan's unique natural beauty and cultural richness, showcasing the spirit of the local people who pursue happiness and a fulfilling life [2]. Group 2: Development Strategies - The focus is on enhancing quality and shaping the image of the "Jin Xiu Tian Fu · An Yi Si Chuan" brand, aiming to build world-class cultural tourism landmarks and expand the international influence of iconic brands like Sanxingdui and Jinsha [3]. - Implementation of a global promotion plan for Sichuan's cultural tourism, strengthening promotional platforms, and enhancing cultural exchange and tourism marketing functions [3]. - The initiative includes launching attractive tourism routes and deepening the construction of cultural tourism cities to strengthen the "Chuan" brand in the tourism sector [3].