Willis Towers Watson(US:WTW) Globenewswire·2025-06-19 01:00Core Insights - Zest Insurance is a new digital insurance platform launched by Willis, aimed at small and medium enterprises (SMEs) in Australia, representing a significant advancement in the digital transformation of SME insurance [1][2] - The platform is designed to provide a seamless online experience for SMEs, allowing them to purchase, manage, and renew insurance policies entirely online, addressing the evolving needs of modern business owners [2][3] Company Overview - WTW, the parent company of Willis, operates in 140 countries, providing data-driven solutions in people, risk, and capital, and aims to enhance organizational resilience and performance [6] - The Australian SME market is valued at over AUD 9 billion in gross written premium, indicating a substantial opportunity for digital insurance solutions [3][4] Product Features - Zest Insurance offers a fully digital customer journey, from insurance quotes to binding, renewal, and policy management, all conducted online [7] - The platform provides industry-specific insurance solutions, with dedicated insurers for each industry to ensure tailored coverage [7] - User-friendly design features intuitive forms and interfaces to enhance the customer experience [7] - On-demand insurance broker support is available, providing expert advice to ensure confidence and clarity for users [7] Market Context - The launch of Zest Insurance is timely, as 97% of Australian businesses have 20 or fewer employees, positioning the platform to serve a large and growing segment of the market [3] - The Australian SME insurance market has been slower to adopt digital solutions compared to global counterparts, and Zest Insurance aims to bridge this gap [3][4]