Qi Lu Wan Bao·2025-06-19 00:58Core Viewpoint - The deposit insurance system has played a crucial role in protecting depositors' rights and maintaining financial stability over the past ten years, with ongoing efforts to enhance public awareness and understanding of the system [1] Group 1: Public Awareness Initiatives - The bank has launched a campaign titled "Ten Years of Deposit Insurance, Protecting Thousands of Families" to improve public knowledge about deposit insurance through various channels since May [1] - The bank organized teams to engage directly with communities and business districts, providing face-to-face consultations and distributing informational materials about the scope and limits of deposit insurance [2] - Interactive activities, such as quizzes with small prizes, were implemented to encourage community participation and deepen understanding of deposit insurance [2] Group 2: Innovative Communication Strategies - The bank utilized social media and customer group channels to disseminate a special promotional video and infographics about the deposit insurance system, making the information accessible and engaging [3] - Employees were encouraged to share these materials to broaden the reach and ensure more customers are informed about the protective role of deposit insurance [3] Group 3: Strengthening Public Recognition - The bank established its branches as primary venues for deposit insurance promotion, featuring displays, brochures, and videos to educate customers, particularly targeting the elderly demographic [4] - The promotional activities adopted a comprehensive approach, combining online and offline methods to enhance the effectiveness of the educational outreach [4] - The bank plans to continue its social responsibility efforts by innovating promotional formats to ensure the deposit insurance system benefits a wider audience and contributes to financial stability [4]