Huan Qiu Wang·2025-06-19 01:34Core Insights - AI technology has become the "invisible champion" of the 2025 618 shopping festival, deeply integrated into the entire e-commerce chain, transitioning from an "efficiency tool" to an "operational hub" [1] Group 1: AI in Customer Service - AI customer service has replaced human agents for over 80% of common inquiries during the 2024 618 period, with response times on platforms like Tmall and JD compressed to under 3 seconds [1] - AI customer service can automatically identify user intent, pre-classify inquiries, and provide initial solutions, enabling 24/7 service and significantly reducing labor costs [1] Group 2: AI in Content Generation - AI has revolutionized content generation, allowing for the rapid production of standardized content such as videos and promotional materials, with Tmall's "Image to Video" system producing 1.5 million video materials for over 1.4 million merchants [2] - The time required to create a complete video has decreased from 7-15 days to just 1-2 minutes, enhancing content production efficiency [2] Group 3: AI in Live Streaming - JD's AI host "Yanshi" enabled 17,000 brands to conduct 24/7 live streaming during the 618 event, with costs being only 1/10 of human hosts while increasing conversion rates by 30% [2] - The introduction of "JD High-end Digital Humans" has allowed luxury brands to feature digital hosts in fashion shows, challenging the perception that digital hosts are only suitable for off-peak hours [2] Group 4: AI in Search and Recommendation - The launch of "Ask AI Assistant" on Taobao signifies a shift in search logic from "people searching for goods" to "goods proactively reaching consumers" [3] - AI-driven personalized subsidies and recommendations have improved user engagement, with Pinduoduo's AI selection algorithm leading to a 90% increase in merchant numbers during the first week of a major subsidy campaign [3] Group 5: AI in Logistics and Industry - JD's logistics model was invoked over 1.3 billion times during the 618 period, with applications like smart sorting engines covering 500,000 logistics employees, achieving a 32% cost reduction [3] - The release of JD's JoyIndustrial model has resulted in a 90% reduction in training computing power compared to general models, achieving a 32% compliance cost reduction [3] Group 6: Future Outlook - The continuous development and application of AI technology are expected to bring further transformations to the e-commerce industry, enhancing the integration of digital and physical economies, and providing greater value for consumers and businesses [4]