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Malibu Boats Announces Continued Partnership with General Motors, Naming Chevrolet as The Official Vehicle Brand of Malibu Boats
Globenewswireยท2025-06-19 02:06

Core Insights - Malibu Boats continues its partnership with General Motors, naming Chevrolet as the Official Vehicle Brand, enhancing their collaboration in the boating industry [2][4] - The partnership focuses on the vertical integration of the Monsoon Line of engines, which are exclusively designed for Malibu and Axis Boats [3][4] - This collaboration aims to leverage advanced technology to improve performance, fuel economy, and reliability in boating experiences [3][6] Company Overview - Malibu Boats, Inc. is a leading designer and manufacturer of recreational powerboats, holding a significant market position in various categories including performance sport boats and sterndrive boats [7] - The company is recognized for its innovation in the powerboat industry, catering to a diverse range of recreational boaters and water sports enthusiasts [7] Partnership Details - The partnership will support Malibu's initiatives such as the Malibu Just Ride Tour and WakeFest TN, ensuring the brand remains at the forefront of the boating industry [4] - Chevrolet's vehicles, including the Silverado and Tahoe, are popular among boat owners, reinforcing the synergy between the two brands [4]