Core Viewpoint - The article highlights the significant impact of the new Rolex Oyster Perpetual Explorer series, particularly the Explorer 40 and 36 models, which were unveiled at the "Watches and Wonders" Geneva Watch Fair in 2025, showcasing advanced technology and innovative design [1][4][19]. Group 1: Product Launch and Features - The Rolex Oyster Perpetual Explorer series has garnered immense attention, especially the new Explorer model, which is a completely new series from Rolex [6][7]. - The Explorer models are available in two sizes: 36mm and 40mm, both equipped with the new 7135 movement, which boasts 32 patent applications, including 16 specific to the Explorer series [9][11]. - The 7135 movement operates at a high frequency of 5 Hz, ensuring exceptional performance and precision, with a power reserve of approximately 66 hours [13][48]. Group 2: Design and Aesthetics - The Explorer features a unique honeycomb-patterned dial that combines classic and cutting-edge technology, enhancing its aesthetic appeal [15][24]. - The watch's design includes a seamless integration of the case and bracelet, providing a harmonious and comfortable fit [31][34]. - The new models also incorporate advanced materials and finishes, such as high-tech matte surfaces and polished edges, contributing to their modern look [40][44]. Group 3: Certification and Performance - Each Explorer watch is certified by Rolex's Superlative Chronometer standard, ensuring exceptional accuracy with an average daily deviation of within two seconds [15][14]. - The movement also holds COSC certification, confirming its precision and reliability under various conditions [15]. Group 4: Target Audience and Brand Positioning - The Explorer series is designed for elite individuals who seek to make their mark on the international stage, reflecting Rolex's long-standing tradition of associating with high achievers [51]. - The brand's ambassadors, such as Roger Federer and Yuja Wang, embody the spirit of excellence and innovation that Rolex aims to represent through the Explorer series [54][57].
传承经典 展望未来丨劳力士全新蚝式恒动陆使型腕表
Bei Jing Ri Bao Ke Hu Duan·2025-06-19 02:19