别拿古法技艺当流量幌子

Core Viewpoint - The rise of short videos showcasing traditional craftsmanship has led to a surge in consumer interest, but many products marketed as traditional art are actually mass-produced modern items, misleading consumers [1][2]. Group 1: Industry Concerns - The commercialization of traditional craftsmanship is driven by economic interests, leading to a dilution of its cultural value and potential consumer mistrust [2]. - The distinction between traditional craftsmanship and modern techniques should not be conflated, yet some businesses misrepresent mass-produced items as rare high-end art [2]. Group 2: Recommendations for Platforms - Short video platforms should take responsibility by implementing strict vetting processes for merchants and streamers, ensuring compliance and authenticity in content [3]. - Establishing a robust after-sales service system, including third-party verification for jewelry and collectibles, is essential to enhance consumer trust [3]. Group 3: Regulatory Actions - The Central Cyberspace Administration of China has initiated a three-month campaign to address malicious marketing practices in the short video sector, aiming to protect consumer rights and promote healthy industry development [3].