Xin Lang Ke Ji·2025-06-19 03:54Core Viewpoint - Liu Qiangdong, the founder and chairman of JD Group, emphasizes the importance of profit distribution in the retail industry, advocating that retailers should only take one-third of the profits while allowing brand manufacturers to retain two-thirds to foster high-quality development [1][2]. Group 1: Profit Distribution Philosophy - JD Group adheres to the "three-thirds, five-thirds theory," where the company limits its profit margin in the home appliance sector to 3%-4%, while brand manufacturers enjoy a net profit margin exceeding 10% [1][2]. - Liu Qiangdong believes that the social value created by brand manufacturers is greater than that of retailers, arguing that a strong economy relies on quality brands rather than low-quality products [2]. Group 2: Market Position and Historical Context - JD Group has established itself as the absolute leader in the home appliance retail market, surpassing the combined market share of its competitors, Gome and Suning, which account for less than one-fifth of JD's market presence [2]. - The historical context of JD's entry into the home appliance market in 2009 is highlighted, where the company faced strong competition but was confident in its potential for success based on the low profit margins of brand manufacturers at that time [1].