Zheng Quan Ri Bao Zhi Sheng·2025-06-19 06:47Core Viewpoint - Agricultural Bank of China (ABC) Nanjing Branch is actively promoting financial knowledge and consumer rights protection during the "Anti-Illegal Financial Activities Promotion Month" with a focus on vulnerable groups such as the elderly, youth, and new citizens [1][3]. Group 1: Online and Offline Integration - ABC Nanjing Branch utilizes both online and offline resources to create a comprehensive financial knowledge promotion matrix, leveraging the rapid dissemination of online platforms and the interactive nature of offline activities [2]. - Online efforts include sharing educational materials from regulatory bodies and engaging employees to spread financial knowledge through social media, effectively reaching a wider audience [2]. - Offline initiatives involve setting up dedicated promotional areas in 52 branch locations, featuring immersive educational experiences and continuous display of promotional content on electronic screens [2]. Group 2: Targeted Educational Services - The bank customizes educational programs for key demographics, addressing their specific financial knowledge needs and risk awareness [3]. - For the elderly, activities include simulations and one-on-one explanations at senior service centers to help them understand financial risks [3]. - For youth, the bank conducts interactive sessions at universities to educate students on issues like campus loans and personal information protection [3]. - New citizens receive tailored financial services, including consultations on housing loans and entrepreneurship, helping them integrate into urban life [3]. Group 3: Future Initiatives - ABC Nanjing Branch plans to continue its "Five In" activities, promoting financial knowledge in rural areas, schools, enterprises, communities, and business districts, contributing to a safer financial ecosystem [4].