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“杀入”酒旅市场,京东加速“围剿”美团?
Huan Qiu Lao Hu Cai Jing·2025-06-19 07:23

Core Insights - JD.com officially announced its entry into the hotel and travel industry, launching the "Hotel PLUS Membership Program" which offers up to three years of zero commission for hotel merchants [1] - The JD app has introduced a new "JD Travel" section featuring flights, hotels, tickets, train tickets, and vacation packages, highlighting a "no bundling" approach for flight purchases [1] - JD.com has a long history in the travel sector, having launched flight booking services in 2011 and invested $350 million in Tuniu in 2015 [1] Group 1 - JD.com aims to reshape the supply chain in the hotel and restaurant sectors, targeting a cost reduction of 20% by optimizing the existing supply chain [2] - The competition between JD.com and Meituan has intensified, particularly after JD's entry into the food delivery market, which has drawn significant market attention [2] - During the "618" shopping festival, JD.com reported over 100% year-on-year growth in order numbers, with overall order volume exceeding 2.2 billion [2] Group 2 - The ongoing competition between JD.com and Meituan appears inevitable, with future impacts yet to be determined [3]