Zhong Guo Jin Rong Xin Xi Wang·2025-06-19 07:28Core Viewpoint - The China Postal Savings Bank's Mohe branch is transforming its service model to create a unique "Aurora-themed warm station" for tourists, enhancing their experience during the peak travel season around the summer solstice in 2025 [1][2]. Group 1: Service Innovations - The Mohe branch has established a free tea break area offering local specialties like wild blueberry dried fruit and pine nuts, catering to tourists' needs for rest and energy replenishment during their travels [1]. - The branch provides essential services such as multiple charging stations for electronic devices and continuous access to hot water and ginger tea, ensuring a comfortable environment for visitors [1]. Group 2: Customer Engagement - The "Wish Wall for Light Chasers" at the station captures tourists' emotions and expectations, showcasing their admiration for the natural wonders and appreciation for the station's attentive service [2]. - The staff at the station offers a unique luggage protection service with specially designed covers featuring vibrant Northeast floral patterns, enhancing the travel experience and providing a memorable touch to tourists' journeys [2]. Group 3: Brand Positioning - The Mohe branch is redefining traditional banking services by integrating rest, supply, cultural experiences, and emergency assistance into a comprehensive "warm station" concept, thereby strengthening its role in promoting Mohe's tourism brand [2].