Group 1 - The infant skincare market is transitioning from "gentle" to "scientific" and from "experience" to "standards," driven by the increasing demand for higher safety and professionalism in skin care for mothers and infants [1][5] - Local brands are focusing on plant resources to reconstruct product systems and establish a healthy defense for infant skin [1][5] Group 2 - "Zhi Xiaoya," a representative brand in the maternal and infant care sector, aims to create a scientific care solution centered on plant ingredients that align with the skin characteristics of Chinese babies [2] - The flagship product "Vitality Small Blue Infant Series" emphasizes a "three-step care method": gentle cleansing, deep nourishment, and soothing repair, utilizing core ingredients like "Mongolian fat" and natural components to enhance skin barrier stability [2] Group 3 - The development of a comprehensive supply chain in the cosmetics industry supports product innovation, with "Zhi Xiaoya" establishing a closed-loop mechanism from raw material planting and extraction to product manufacturing and consumer behavior research [3] - The production facilities meet maternal and infant-grade cleanliness standards, ensuring traceability and quantifiability of every ingredient through intelligent safety assessment databases and risk model analysis [3] Group 4 - The trend of plant-based skincare is becoming a consensus in the industry, with local brands like "Zhi Xiaoya" gaining recognition for their "scientific plant skincare" positioning [4] - The market is evolving from a single-function focus on cleansing to a multi-functional and finely categorized approach, emphasizing the need for targeted and stage-specific care solutions [4] Group 5 - The infant skincare industry is moving beyond mere "gentleness" to emphasize "evidence-based safety, measurable efficacy, and controllable processes," with local companies collaborating with research institutions and testing platforms [5]
植小芽打造“植物甄护”新范式 构筑婴幼儿肌肤健康防线
Jin Tou Wang·2025-06-19 07:40