Roku(US:ROKU) The Motley Foolยท2025-06-19 08:00Industry Overview - The ad tech industry is experiencing solid growth and has significant upside potential, driven by advancements in connected TV, retail media, better ad targeting, and AI improvements [2] - Major players like Alphabet and Meta Platforms are leading the industry, but there are other companies also benefiting from this growth [2] Company: Roku - Roku's stock price has declined over 80% from its peak in 2021 due to a post-pandemic slowdown in the streaming industry [4] - The company has undergone layoffs and a business reset but is now positioned for growth, with a 16% year-over-year revenue increase to $1.02 billion in the first quarter [6] - Roku's stock price surged after announcing an exclusive integration with Amazon's demand-side platform, indicating potential market share gains [7] - With a market cap of $11 billion, Roku is well-positioned to capitalize on the growth in connected TV, with the potential for significant stock price appreciation [8] Company: The Trade Desk - The Trade Desk is a leading independent demand-side ad tech platform known for its innovative technologies, including its AI platform Kokai and cookieless tracking protocol [9] - The stock is currently trading down 50% from its peak, presenting a buying opportunity, despite a disappointing earnings report in February [10] - In the first quarter, The Trade Desk reported a 25% year-over-year revenue growth to $616 million, demonstrating resilience in various market conditions [11] - The company is well-positioned for continued growth, supported by its cookieless tracking solution and expanding customer ecosystem [12]