Roku(US:ROKU) 智通财经网·2025-06-19 08:37Core Viewpoint - Bank of America reaffirms "buy" rating for Roku, raising target price to $100, indicating approximately 21% upside potential from current stock price, driven by strategic alliance with Amazon and leadership in connected TV advertising market [1] Group 1: Strategic Developments - Roku announced deepened cooperation with Amazon, allowing exclusive access to Amazon's demand-side platform for its advertising resources, significantly expanding advertising reach and improving efficiency [1] - The new advertising solution is expected to cover 40% more unique viewers while reducing ad repetition by nearly 30%, with full rollout planned for Q4 2025 [1] Group 2: Financial Projections - Adjusted EBITDA for Roku is projected to grow from $260 million in 2024 to $671 million in 2027, with significant improvements in earnings per share expected [2] - Free cash flow is anticipated to increase from $213 million in 2024 to $692 million in 2027, providing ample resources for future strategic investments [2] Group 3: Market Potential - Roku's growth potential is driven by the continuous expansion of the connected TV advertising market, global growth in streaming video users, and the potential for increased ad fill rates [3] - The strategic partnership with Amazon is expected to reshape the connected TV advertising landscape, capitalizing on long-term growth trends in the streaming industry [3]